Avril is the energy and force behind the name. Her expertise is sourcing wines and working with suppliers, government agencies, and private licensee’s to identify the customer needs and provide the right product and the right price.
Bill is our departmental expense analysis in charge of budgeting and planning. He also has the critical responsibility of preparing our annual business plans, monthly financial reports, and manages our credit accounts. Bill wishes he were a Tasting Associate.
Sarah works with the Tasting Associate to set up tasting events. She also heads up Inventory control, travel coordination, delivery coordination, and Barrel Head's official wine glass washer (someone has to do it!)
Claire is our networking and technical support guru. She oversees the design and creation of all sales materials (brochures, presentation, tasting notes, etc.). She also maintains our website's images and other online assets.
Serena's position at Barrel Head is critical to our long-term growth and success - she is in charge of tasting the wines and creating tasting notes on them as they arrive across her desk. She is also organizes and facilitates tasting events.